LoveFrom / 2024
Montgomery
A small bear introduces a playful presence to the collective’s typographic identity.
About the project
Montgomery arrived on LoveFrom’s website in September 2024. The animated bear joins the studio’s serif wordmark, turning a largely typographic page into a small encounter between a character and a name.
Named after Montgomery Street in San Francisco, the character is also known as Monty. It connects the collective’s identity to the neighbourhood where it is based. The bear appears alongside Moncler’s Monduck in the clothing collaboration, carrying the same personality into another setting.
The image here records the identity in a still. The original animated version can be viewed on LoveFrom’s website, linked below.
Sources & credits
Images: LoveFrom. Identity still published by Creative Bloq.
- LoveFrom · official website ↗
- Creative Bloq · Montgomery, September 2024 ↗
- Fast Company · the bear and the studio identity ↗
An independent research record. Images remain the property of their respective rights holders.