Moncler / 2024
LoveFrom, Moncler
A modular wardrobe built around a new way of fastening one garment to another.
About the project
The first LoveFrom, Moncler collection is a system of outer shells and an insulated core. A field jacket, parka and poncho connect to the core through the magnetic Duo button, allowing the pieces to work independently or together.
The fabric is a specially developed recycled nylon with an air-textured yarn and a matte finish. Unusually wide looms allow the outer garments to be folded from a single piece of fabric. The original colour family pairs a yellow core with green, light blue and orange shells; off-white versions were also offered.
The Duo button combines aluminium, brass, steel and a heat-resistant magnet. Its feel and audible click were part of the design process. LoveFrom’s contribution also reaches into labels, packaging and illustrated care instructions, where Montgomery the bear meets Moncler’s Monduck.
The collaboration also extended into moving images. LoveFrom commissioned DNEG IXP to produce a computer-generated product film for Moncler’s in-store LED walls, alongside high-resolution garment imagery. DNEG’s October 2024 project account documents the shared art direction and cloth animation behind that launch.
Sources & credits
Images: Moncler press imagery via Luxferity. Orange-shell editorial photograph by Thurstan Redding for Vogue.
- Moncler Group · official collection release ↗
- Luxferity · collection imagery and details ↗
- Vogue · collection story and editorial photography ↗
- DNEG IXP · product film and launch imagery, October 2024 ↗
An independent research record. Images remain the property of their respective rights holders.